Privacy policy

Last Updated: May 30, 2026

1. Introduction and Scope

Welcome to keliving. We value your trust and are committed to protecting your privacy and the security of your personal data. This Privacy Policy describes in detail how we collect, use, store, share, and protect your personal information when you visit our website, make a purchase, or interact with our services.

keliving is a trade name operated by Moureau Marketing Solutions, a company registered in the Netherlands. As such, we process personal data in compliance with the General Data Protection Regulation (GDPR) and applicable United States federal and state privacy laws (including CCPA).

2. Data Controller Contact Details

The entity responsible for the processing of your personal data (Data Controller) is:

Store Name: keliving
Operated by: Moureau Marketing Solutions
Registered Address: Zeishof 25, 6418 JK Heerlen, Limburg, Netherlands
Business Number: 97175498
VAT-No: NL005255607B11

3. Information We Collect

We collect various types of information to provide and improve our services. This data is grouped into the following categories:

  • Identity Data: Includes first name, last name, username or similar identifier.
  • Contact Data: Includes billing address, shipping address, email address, and telephone numbers.
  • Financial Data: Includes payment card details and payment confirmation references. Note: We do not store full credit card numbers on our servers; these are processed securely by third-party payment gateways (e.g., Shopify Payments, PayPal).
  • Transaction Data: Includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Profile Data: Includes your purchases or orders made by you, your interests, preferences, feedback, and survey responses.
  • Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.

4. How We Collect Your Data

We use different methods to collect data from and about you including through:

  • Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by email or phone. This includes personal data you provide when you purchase our products, create an account, or request marketing to be sent to you.
  • Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
  • Third Parties: We may receive personal data about you from various third parties, such as analytics providers (Google Analytics), advertising networks (Meta/Facebook/Google Ads), and payment and delivery services.

5. Purposes and Legal Basis for Processing

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., processing your order, managing shipping, and handling payments).
  • Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., fraud prevention, improving our website security, and analyzing customer behavior).
  • Legal Obligation: Where we need to comply with a legal or regulatory obligation (e.g., keeping transaction records for tax purposes in the Netherlands).
  • Consent: Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time.

6. Disclosure of Your Personal Data

We may have to share your personal data with the parties set out below for the purposes set out in Section 5.

A. Service Providers
We use trusted third-party service providers who perform services on our behalf, such as:

  • E-commerce Platform: Shopify Inc. (hosting and order management).
  • Payment Processors: Stripe, PayPal, and other gateways to process payments securely.
  • Analytics & Marketing: Google, Meta, and email marketing platforms to analyze traffic and send communications.

B. Global Fulfillment Partners (Direct-to-Consumer Model) - IMPORTANT
keliving operates a direct-to-consumer logistics model to ensure competitive pricing and product availability. 
By placing an order, you explicitly acknowledge and agree that your Identity and Contact Data (specifically Name, Shipping Address, and Phone Number) will be transferred to our manufacturing and logistics partners located in ASIA (e.g., China) for the sole purpose of delivering your order.
Without this transfer, we cannot fulfill the contract and deliver the goods to you.

C. Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

7. International Data Transfers

Since keliving is based in the Netherlands, serves customers in the United States, and fulfills orders from Asia, your data will inevitably be transferred internationally.

We act in accordance with GDPR requirements for international transfers. When transferring data to our fulfillment partners in Asia or service providers in the US/Canada, we rely on:

  • Specific contracts approved by the European Commission (Standard Contractual Clauses) which give personal data the same protection it has in Europe.
  • The specific derogation for the performance of a contract between you and keliving (delivery of goods).

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. Our store is encrypted using SSL (Secure Socket Layer) technology.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Tax Records: By Dutch law, we are required to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for 7 years after they cease being customers for tax purposes.
  • Marketing Data: We retain your data for marketing purposes until you unsubscribe or withdraw your consent.

10. Your Legal Rights (GDPR & CCPA)

Depending on your location, you may have specific rights regarding your personal information.

For Residents of the EEA (GDPR):

  • Right to access your personal data.
  • Right to correction of inaccurate data.
  • Right to erasure ("right to be forgotten").
  • Right to restriction of processing.
  • Right to data portability.
  • Right to object to processing.

For Residents of the United States (California/CCPA):

  • Right to Know: You may request disclosure of the specific pieces of personal information we have collected.
  • Right to Delete: You may request the deletion of personal information we have collected from you (subject to certain exceptions).
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
  • Do Not Sell My Info: keliving does not sell your personal data for monetary value. However, we use cookies for targeted advertising, which you can opt-out of via your browser settings.

To exercise any of these rights, please contact us at support@keliving.com.

11. Cookies

We use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

12. Children's Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so that we can delete such information.

13. Third-Party Links

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

14. Changes to the Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Updates will be posted on this page with a new "Last Updated" date.

15. Complaints

If you have any concerns about our use of your personal data, we ask that you contact us first so we can resolve the issue.

If you are located in the EEA and feel that your rights have not been respected, you have the right to make a complaint at any time to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens), the supervisory authority for data protection issues in the Netherlands. Website: autoriteitpersoonsgegevens.nl

16. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact our privacy team:

CUSTOMER SERVICE
For questions about your order or shipping:
Email: support@keliving.com
Phone: +1 (402) 284-0422
Hours: Mon - Fri: 9:00 AM - 5:00 PM (GMT-6)
Response time: Within 24 hours

LEGAL ENTITY
Store Name: keliving
Operated by: Moureau Marketing Solutions
Registered Address: Zeishof 25, 6418 JK Heerlen, Limburg, Netherlands
Business Number: 97175498
VAT-No: NL005255607B11

(This is an administrative office only. No returns)